Zero AI. 100% human.
A personalised fitness app made for women, by a woman — built around your answers, your goals and your life.
Free to download, free to try · iPhone & Apple Watch
Three things, done properly.
Swipe through them
Your next workout is already planned for you.
Your goals, level and schedule shape your plan. Choose the days that work for you and iHustle plans the sessions each week. On a training day, simply open the app and your workout is already waiting for you.
Want something extra? Explore the Collection.
Pilates and Pilates × Strength to begin with and more collections and trainers on the way. Each session is a full video-led programme that runs to its own timing, so you follow the video while the app keeps time through every exercise and every rest.
Fuel your body right.
Every recipe is cooked and tested by our own kitchen before it reaches you and new ones land every week. Eating something else? Scan the barcode or search for it and add it to your daily nutrition totals. Your shopping list is already in the app when you are ready to stock up. Water counts too: your daily target is set from your weight and you tick off each glass as you go.
Your answers. Your custom plan.
Answer 23 questions
Your goals, your level, your daily routine. Every detail shapes the plan.
Get your personalised plan
Workouts and rest days mapped out in your schedule. Meals built from food you actually love—not a restrictive diet you'll quit.
Track your progress
Weight, photos, streaks and every single finished session—it all stacks up, even on the weeks you don't feel like it.
They stopped starting over.
Swipe through them
in 12 months
I have a kid and a business, so I always felt like there was no time left for me. I was 73 kg when I decided I had to change something, but I genuinely knew nothing about training or nutrition when I started.
in 14 months
I started with a very clear goal. I wanted to build my glutes, to shape my body, not just do random lower-body workouts. For the first time I understood why I was doing each exercise, how the training fitted with the food, what all of it was actually for. I stayed consistent for fourteen months. It was completely worth it.
in 7 months
I used to train for a month then stop for three. I didn't pay much attention to food either. What changed for me was how manageable everything felt. The changes were small enough to actually stick to. For the first time, I stayed consistent.
in 16 months
Training was never my biggest problem. Diets were. Every restrictive diet eventually put me back where I started. This was the first time I learned how to eat properly without feeling like I was constantly dieting. That made the biggest difference for me.
in 12 months
I started at 40 kg. Almost everything I found online was about losing weight when I needed the exact opposite. One year later I'm six kilos heavier, stronger and much happier with my body.
in 6 months
I've tried more online programmes than I can count. I've worked with trainers too. This is the first time I actually stayed consistent. The biggest surprise was the food. I always thought eating healthy meant eating bland. It really doesn't.
in 8 months
I trained on my own for ages and went nowhere. It took me a while to see why: I was picking exercises at random, every single session. A plan that builds on itself changed everything.
in 12 months
I'm a doctor. Between shifts I was always convinced I didn't have enough time to train. Eventually I realised I was waiting for the perfect week. It was never going to come. Now training is simply part of my routine.
in 9 months
Because I've always been slim, I never really thought I needed to pay attention to training or nutrition. My goal was to become stronger, to build muscle. Nine months later I'm four kilos heavier. I feel completely different in my body.
in 8 months
I'd never really played a sport, even growing up, so exercise never felt like something that was part of my life. I didn't think much about food either. Now training and eating well are two parts of my routine I genuinely don't want to give up.
iHustle tracks it and grows with you.
You will not feel it week to week — almost nobody does. That is exactly why it is worth logging the weight and taking the photo, so the months can show you what one morning never will.
- Starting → today
- Log it whenever you like. You see the line across months, not one number on a bad day.
- Front · Side · Back
- Three angles, any two dates, side by side. The progress that is easy to miss day to day.
- Every session
- Every session you finish, logged with its duration and calories, so the weeks add up in one place.
- Streaks & goals
- Day streak, workouts finished, weekly goal honoured. Small wins that keep you moving forward.
Weight journey
Photo booth
Activity history
Week on week
Your workout, right on your wrist.
Start the workout on your phone, then put it down between the sets. Your watch shows the exercise you are on, your heart rate, your calories and your reps. Pause, resume or end the session straight from your wrist. Everything you finish is saved to Apple Health.
- Heart rate, calories and reps as you go
- Pause, resume or end from your wrist
- Every session written to Apple Health
Train from the big screen.
Send a collection workout to the screen in front of you and follow it properly, instead of squinting at a phone propped against a water bottle.
- Cast to Chromecast or Google TV
- Screen-mirror to any smart TV
- Your phone becomes the remote
Do it for your damn self.
Not for a wedding, not for a comment, not for anybody's timeline. iHustle is built for the version of you that keeps going when nobody's watching.
Your plan is ready when you are.
Twenty-three questions stand between you and training that finally makes sense.
iPhone & Apple Watch
